PROJECT BRIEF The project involved designing and developing a comprehensive property listing website for a prominent real estate company in Dubai. The website aimed to showcase the company's luxurious properties, both individual units and off-plan projects, in a visually stunning and user-friendly manner. The goal was to create an engaging online platform that would attract potential buyers and optimize lead generation.

One of the primary challenges was to create a website that reflected the glamorous and luxurious lifestyle that Dubai is known for. The website had to stand out in a competitive market and make a lasting impression on potential buyers.

I used high-quality images and videos of the properties and the city to showcase the luxurious lifestyle that Dubai has to offer. Additionally, I chose a color scheme that reflected the company's brand identity and complemented the visuals on the website.

The client wanted the website to be optimized for leads, which meant having clear incentives and call-to-actions that encouraged users to contact the company. This was a challenge as I had to create a website that was not only visually appealing but also encouraged users to take action.

I also included incentives such as a free property evaluation, high quality brochures and a guide to buying property in Dubai. These incentives not only encouraged users to contact the company but also provided them with valuable information that they could use in their decision-making process.