LOK ROW - Kid's clothing brand

We opted to go with a direction that reflects the importance of individuality and self-esteem in kids.

The chameleon, known for its unique and fascinating ability to adapt to different environments by changing its color, serves as a perfect symbol for LOK Row.

This brand encourages children to express themselves and stand out from the crowd, much like the chameleon's ability to transform its appearance.

As part of the creative direction and strategy behind this brand, I wanted to achieve a sense of playful, creativity and excitement, while also appealing to parents who are looking for high quality, stylish clothing for their kids!