Asikaso | Branding and Visual Identity

Asikaso Dog Boutique is a small business providing quality harnesses and leashes made with sustainably sourced abaca. They aim to support dog owners in Metro Manila by offering functional, high-quality, and Marikina-made dog walking accessories. Their goal is to uplift Filipino representation in the industry and encourage responsible pet ownership.

The inspiration for the logo came from various sources such as minimalist logos and simple line-art. It's color palette features shades of brown and beige to create a warm imagery and have a similar palette to abaca. There were different conceptualized logos for this brand, but at the end the client chose a more minimalist vibe featuring a dog with a leash surrounding its neck. It also spells out "ASO" which means dog in Filipino. The overall image aims to be sustainable, friendly, and welcoming for pet owners.