Soul & Skin - Skincare Hero Redesign (Spec Project)

Soul & Skin's original hero relied almost entirely on photography. While visually appealing, it didn't clearly communicate the brand's value, guide visitors toward action, or build immediate trust.

The goal was to redesign the hero into an experience that balances premium aesthetics with stronger UX principles.

The original hero had several usability issues:

No clear value proposition

Product imagery overshadowed the message

Weak visual hierarchy

Limited guidance on what users should do next

Missed opportunity to build trust above the fold

Rather than redesigning for aesthetics alone, I focused on improving decision-making.

The redesign introduces:

A benefit-driven headline that speaks to the customer's desired outcome

Clear primary and secondary calls-to-action

Improved information hierarchy

A premium visual language using soft glassmorphism and subtle depth

Supporting content that encourages further exploration without distracting from the primary goal

Clearer Messaging The new headline shifts attention from the product itself to the transformation customers are looking for.

Better Visual Hierarchy Content now follows a natural reading flow — from imagery to headline, supporting copy, and action.

Stronger Calls to Action Instead of leaving users to decide where to go, the redesign introduces clear next steps.

Premium Feel Rounded components, subtle transparency, generous spacing, and restrained typography reinforce a modern luxury skincare experience.

This is a conceptual redesign. The objective was to demonstrate how thoughtful UX can strengthen a brand's first impression by:

Communicating value faster

Increasing clarity

Guiding user attention

Creating a more premium browsing experience