Enrico Cripaldi | YouTube Thumbnail

Enrico Cripaldi | YouTube Thumbnail Redesign & Visual Strategy

Senior Graphic Designer & Thumbnail Designer

Project description

Thumbnail redesign concept developed for Enrico Cripaldi, a young Brazilian vlogger documenting his move to the U.S., life on his own at 18, and his experience starting college at FIU.

I reworked the thumbnails using stronger storytelling, composition, typography, contrast, facial expression, lifestyle cues and title-thumbnail synergy.

The goal was to create a more modern, recognizable and click-focused visual identity that makes each episode feel more compelling, strengthens the channel’s personality and increases CTR potential as the audience grows.

Skills and deliverables:

YouTube Thumbnail Design, Graphic Design, Adobe Photoshop Image Editing and Creative Direction