Project description. Project description Thumbnail redesign concept developed for Place Platinum, focused on improving visual storytelling, games, clarity and click appeal. I reworked the original thumbnail using stronger composition, typography, contrast, facial expression, image manipulation and title-thumbnail synergy. The new direction follows visual principles commonly seen in high-performing global YouTube channels, adapting them to the travel-documentary niche. The goal was to create a more modern, magnetic and competitive thumbnail system with stronger CTR potential.