The “Hydrate Responsibly” campaign aimed to introduce ClearWave Bottles as a leading choice for eco-conscious consumers. My focus was on connecting people’s desire to reduce plastic waste with an actionable solution—ClearWave’s biodegradable, BPA-free water bottles. I crafted the message to resonate with those wanting to make a real environmental impact, while offering a limited-time discount to encourage quick purchases. The copy spoke directly to consumers' values, urging them to act now and feel part of a greater cause. This project successfully aligned sustainability with urgency, driving engagement and sales.