Service: AI-Based EduTech Software

Overview: An AI driven education technology platform built to reduce operational losses, improve data security, and deliver a seamless study abroad experience for prospective students.

Duration: 8 Months

Challenge: The parent company, TGM Education, has been operating for over 17 years. Over time, the organisation encountered multiple operational challenges that significantly affected efficiency and revenue growth. These included:

• Frequent loss and mismanagement of student documents • Inefficient counsellor to student communication • Internal payment manipulation by staff members • Slow processing of prospective student applications • Lack of a structured and automated workflow system

These issues disrupted daily operations, reduced trust, and ultimately led to lower conversion rates for prospective students and a decline in overall sales. It became clear that a complete system overhaul was required to centralise operations and restore efficiency across the organisation.

Solution:

I led the redesign and revamp of Advisors Academy, a pre-existing internal platform and the first version of the organisation’s web application. The platform manages interactions between prospective students, admissions counsellors, and admissions officers. This marked the organisation’s first fully synchronised operational system.

I worked closely with a backend developer throughout the project, and later collaborated with an AI engineer to integrate intelligent features into the platform.

The project was rebuilt from the ground up, beginning with a comprehensive rebranding. The goal was to create a familiar yet modern product that met international standards, especially considering TGM Education’s global student audience.

Following an intensive 8-month process of research, ideation, testing, and iteration, the following deliverables were completed:

• A full-scale website including the home landing page, courses dashboard, countries dashboard, and universities directory • Over 180 thoughtfully designed screens and components, fully responsive across mobile and desktop devices • A Version 2 redesign aligned with the organisation’s updated vision, while maintaining familiarity for existing users • AI-powered search functionality and student-focused tools such as a CV generator, course recommendation system, currency converter, and an intelligent chatbot

The final solution streamlined internal operations, improved transparency, enhanced user experience, and positioned TGM Education with a scalable, future-ready digital infrastructure.