Illustrations for Getlife insurance

Insurance brand Getlife ask us for some illustrations for their social media platforms. With the claim “Life Wins” they wanted various illustrations to engage with younger people and make their product attractive to this type of target people. We selected some actions in diary life that make us enjoy living our daily routine or favourite activites.

I was able to play with freedom with the color palette, always selectin their main brand color, blue #423EF4.

I worked with greens and pink tones in the environments and as a contrasty ones, I chose orange and yellow.

This palette was a good representation following the concept's message. This tones are vibrant, contrasty and relaxed. The feeling that client wanted to transmit to these new followers or potential young clients.