Biomedical explainer video for Valencian General Hospital

Valencia University General Hospital Foundation contacted me to develop an explainer scientific video to present internally their new organisation, the Scientific Unit for Business Innovation. This new unit will promote new research studies focused on bringing support to the researching staff. Additionally, the unit will try to create scientific awareness focused on the knowledge transfer of results and providing support in the search for and contact with companies and other partners. The video also shows new researches and innovations in the surgical field.

The Foundation aims to communicate these innovations in the medical field through a clear and accessible communication style that reaches the viewer in a highly visual manner.

In this case, I worked with their corporate colors: Blue, orange, green and black.

Due the huge quantity of text that client wanted in the video, I chose a simple and roundy forms for the character design and illustrations. This was the best choise in order to give consistency to the video without saturating each frame.

Blue in different tones, would give a calm feeling to pay attention to the rest of the graphics included.

For the storybord, I worked with simple and rounded forms in order to be focused on the Foundation innovations and icons.