Pure Haven
Amine Aboudihaj
Brand Designer
Logo Designer
Packaging Designer
Adobe Illustrator
Adobe Photoshop
Pure Haven is launching a new line of organic skincare products all-natural skincare items, including moisturizers, serums, and cleansers. The client aims to establish " Pure Haven" as an eco-friendly brand in the skincare industry.
Pure haven - Moodboard -
At Pure Haven, our mission is to embrace the power of nature in all its purity. We believe that skincare should be a celebration of our planet's beauty, which is why we're committed to crafting products that nourish both your skin and the environment.
Alex - Founder of Pure Haven -
Project Goals 🎯
Logo design :
Develop a memorable and timeless logo for "Pure Haven" that embodies natural beauty.-
Ensure the logo is versatile enough for various applications, including packaging, labels, and promotional materials.
Avoid clichés and create a unique visual identity that sets "Pure Haven" apart from competitors.
Packaging design :
Create a consistent design theme across the product line while allowing for product differentiation
Ensure product information is easy to read and understand, catering to both new and returning customers.
Experiment with texture, embossing, or other tactile elements to enhance the unboxing experience.
Deliverables ✨
Logo in various formats (vector, PNG, JPEG).
Color palette and typography recommendations.
Packaging printable files ( Ai, Eps, Png, pdf )
This creative direction was one of the two options provided, and it contrasts with the first option which aims to be Elegance, Natural Beauty, and Eco-Friendliness.
Target audience
Based on the mission and design direction of Pure Haven, we can define the characteristics of their target audience
Eco-Conscious Consumers: The primary audience for Pure Haven is individuals who are deeply committed to environmental sustainability. They prioritize using products that are eco-friendly and have a minimal impact on the planet.
Health-Conscious Individuals: This audience values their health and well-being. They are interested in skincare products that are made from natural and organic ingredients, avoiding harsh chemicals.
Nature Lovers: The target audience includes those who have a strong connection to nature and appreciate products that incorporate natural elements in their design and formulation.
I embarked on the journey of logo creation for this project. I scoured various typefaces, experimenting with different options to craft a logotype that exudes the essence of nature and eco-friendliness for pure haven.
Pure Haven - logo design -
Pure haven - logo scale -
The logo design for Pure Haven takes a typographic approach that keeps things simple and straightforward. This choice stems from the brand's lengthy name; adding extra visual elements or complexity would weigh down the logo.
The design adopts a sincere and authentic style, with a focus on the letter "V" in Pure Haven. This highlights the brand's inclusivity and its connection with people of all generations.
Typography
Primary Pure Haven typeface
Filia Regular is a vintage-inspired display font known for its smooth curves.
secondary Brand typeface
Color Pallet
I drew inspiration from the nature-inspired colours on our mood board, with a focus on lush greens and earthy tones
Packaging Design
Pure haven - moisturizer cream -
Cleanser packaging design
Product label design
Serum packaging and Product label design
Any company has a brand. Regardless of whether it invests in its development or not.
Why?
The brand is what people think of you. And invest in brand development or not, the choice is yours 😉
Of course, this is an integrated approach. Brand design is one of the important components. And it definitely deserves your attention.
You can ask me whatever you want about brand design. You know where to find me.
