Strategic Content Marketing Plan
Tianna Bell
Brand Strategist
Email Marketer
Marketing Strategist
Facebook Analytics
G Suite
Klaviyo
Shopify
Slack
As you know these days, content is king. So let’s create your content strategy plan. To protect brand information, these are pieces from different strategic content marketing plans I worked on but they add up to the overall format and process.
Run a current content audit.
Define your goals and create high level content marketing funnel from brand awareness to post purchase.
Make sure your target audience/ avatar is up to date.
Determine which type of content you want to create and what platforms will be most effective
Brainstorm content ideas and create content pillars based on brand strategy
Determine keywords, hashtags etc.. you should be using
3-5 competitor analysis so you can stay on top of trends
