Stella & Chewy's
Rachel | Brand Strategist
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Posted Mar 25, 2024
Conducting extensive user research to define whitespace opportunities in the dog dental treat space for a premium pet food brand.
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Stella & Chewy's
Enlisted Design
The Project
Stella & Chewy's, the cream of the crop in premium pet food, teamed up with us to whip up a fresh dental chew line. Our mission? Craft the chew form and its packaging design to enchant both pups and their owners.
The Strategy
Our adventure began with a deep dive into the pet dental chew universe. From interviews and surveys to sketches and doggy tests, we left no bone unturned to concoct the perfect chew. We even sniffed out trends and preferences in the pet health realm.
The Pack Design
With our strategy in tow, we sculpted packaging designs that barked out the dental chew's prowess and won over pup parents. Vivid hues, fun visuals, and crystal-clear messaging were our tools to wag tails and turn heads on the shelf.