Website Design & SEO - Gardiff EPOS
Elle Cosgrave
Web Designer
Marketing Strategist
SEO Specialist
Adobe Photoshop
Adobe XD
WordPress
Yoast SEO
Gardiff EPOS
Working as Gardiff's marketing manager, I designed, developed and launched a new Wordpress website to promote their EPOS offering. Targeting hospitality businesses in the UK, the site aimed to generate leads to be passed to the in-house sales team.
Prior to the launch, the brand was only getting enquiries through referrals and word of mouth. Since the site launch in May 2022, the site has consistently generated a steady flow of leads each month, ranging from independent pubs to national hospitality leaders.
Most of these enquiries come from organic Google searches. I optimised the site for related keywords for each sector of the hospitality industry, and it is now ranking in position 1 for numerous terms related to sports clubs, members clubs and fast food restaurants.
A regular content strategy was conducted with blogs around related key phrases written and optimised every month.
2022
