Prior to the launch, the brand was only getting enquiries through referrals and word of mouth. Since the site launch in May 2022, the site has consistently generated a steady flow of leads each month, ranging from independent pubs to national hospitality leaders.

Most of these enquiries come from organic Google searches. I optimised the site for related keywords for each sector of the hospitality industry, and it is now ranking in position 1 for numerous terms related to sports clubs, members clubs and fast food restaurants.

A regular content strategy was conducted with blogs around related key phrases written and optimised every month.