Brand Identity: Alchemy Chocolates

Alchemy was a chocolate brand aimed at revolutionizing the chocolate experienceThe project involved creating a brand concept where each chocolate flavor was inspired by a unique ingredient from a specific region, coupled with packaging adorned with artwork representative of that locality.

The challenge was to differentiate the brand in a crowded market while also promoting a sense of community and supporting local artisans and causes.

We crafted a holistic brand identity that not only tantalized taste buds but also engaged other senses. This included designing tasting packages featuring perfect wine pairings, as well as supporting products such as candles, recipe books, and coffee beans to name a few— to enhance the overall chocolate experience. By activating multiple senses we created an immersive experience that resonated with consumers while supporting local communities and artistry.