Amazon PPC Campaign Management &

Amazon PPC Campaign Management & Sales Growth

Managed and optimized Amazon PPC campaigns for a KDP book portfolio, focusing on targeted keyword research, campaign optimization, bid management, and search-term analysis to improve advertising efficiency and generate sales.

Campaign Results

Ad Spend: $970.55

Attributed Sales: $5,036.96

Orders: 327

Impressions: 339,530

Clicks: 1,543

Average CPC: $0.63

CTR: 0.45%

ACOS: 19.27%

ROAS: 5.19x

What I Managed

Amazon PPC campaign setup and optimization

Keyword research and targeting

Manual & automatic campaign management

Bid optimization based on performance

Search-term analysis

Negative keyword optimization

Product/ASIN targeting

Budget allocation across campaigns

Ongoing performance monitoring

Key Outcome

The campaigns generated $5,036.96 in attributed sales from $970.55 in ad spend, achieving a 19.27% ACOS and 5.19x ROAS across 327 orders.