Mindvalley Page speed: From 18 seconds to a remarkable 2 seconds
Ali Shah Lakhani
During my time at Mindvalley, I worked on several impactful projects that significantly improved the company's digital presence and user experience. Here are some of the key projects I was involved in:
- Page Speed Enhancement: I successfully improved Mindvalley's page speed from 18 seconds to a remarkable 2 seconds on an iPhone 4G device. This optimization greatly enhanced the website's performance, resulting in faster loading times and an improved user experience.
- Indexation Optimization: I played a crucial role in optimizing Mindvalley's indexation. By reducing the number of indexed URLs from 25,000 to a highly focused 400 URLs, I improved search engine visibility and organic traffic by ensuring that only the most relevant and valuable pages were indexed.
- Streamlined External Scripts Integration: I streamlined the integration process for external scripts on the Mindvalley website, ensuring seamless integration that improved website functionality and enhanced the user experience.
- Automation of SEO Processes: To ensure consistency and accuracy, I automated fundamental SEO processes such as indexation, sitemap generation, meta information optimization, open graph (OG) information, robot signals, redirection and HTTP headers, canonical URLs, and broken link detection. These automated processes improved search engine rankings and increased organic visibility.
- A/B Testing Tech SEO Hypotheses: Through A/B testing, I validated various technical SEO hypotheses to enhance the website's performance and user experience.
- Miscellaneous Growth Hacking Projects: I actively participated in various growth hacking projects within the Mindvalley ecosystem. Leveraging creativity and analytical skills, I contributed to driving user acquisition, retention, and revenue growth through innovative and unconventional strategies.
