MintNFT is a premium platform for creators, brands, and artists. In developing this identity, we knew that the highest priority was to be super clean—to create a mark that could coexist with the art itself. We also wanted to convey the idea of "minting", and that the company is not just a seller, but a platform and vehicle.

What we discovered through our exploration was that the square didn't have to be limited to representing a pixel (a common motif in the digital art space), but could instead act as a framing device. A window into a world of new possibilities.