FATMAP now Strava – Product design
Ceri Lewis
UX Researcher
Product Designer
Design Systems
Adobe Illustrator
Adobe XD
Sketch
FATMAP wanted to make extraordinary places and their endless possibilities more accessible by creating an app and web platform for planning and discovering routes, navigating on the day, and then recording and sharing adventures with the community.
“An app that will revolutionise your backcountry freeriding experience” – Red Bull
Company: FATMAP now Strava
Date: 2014 – 2020
Contribution: User research & testing, UI/UX, web & mobile app
I contracted with FATMAP in its earliest days and was responsible for developing the brand and designing the interface of the first version of the mobile app. As the company grew I continued to work within a 3 person design team and later joined in a full time role. Together we designed the next generation of both the FATMAP mobile app and website.
Discovery flow, ski touring criteria, current location
Save to guidebook flows
Save adventure to guidebook
Web landing and discovery
Web design system components
Web destination discovery
Adventure creation tool
Selected adventure on web
