"Tanwa Tropical LLC" a homemade meal company struggling to compete with trendy new restaurants. Their outdated logo and cluttered menus did little to attract customers. We've helped them with a design refresh. We created a clean, modern logo that reflected their focus on quality homemade meals. Their menus were redesigned with high-quality photos and a clear layout. Social media posts featured stunning food photography and customer testimonials.
Utilizing simple concepts in the visual identity aims to convey a sense of simplicity, and health, similar to the modular structure of a cooking pot and tongue-out to the healthy meal Tanwa Tropical made.
The reason behind using the colours Brown and Orange in the identity is to stimulate appetite and increase feelings of hunger. It evokes a sense of comfort and homemade appeal in the design.
The Result
Tanwa Tropical saw a significant increase in foot traffic and online engagement. Their design refresh helped them stand out and communicate their brand story effectively.