Client: Patti Burg - Founder of Your Vibrant 60s Role: Content Strategy, Video Editing, Caption Writing, and Social Media Management Platforms: Instagram & TikTok

Developed a cohesive social media presence for Your Vibrant 60s—a lifestyle brand empowering women in their 60s to live with vitality and purpose. The goal was to blend authenticity and inspiration through short-form video content, thoughtful captions, and consistent brand storytelling across platforms.

Audience Research: Identified the ideal audience of women 55–70 seeking relatable lifestyle and wellness inspiration—balancing aspirational tone with genuine connection. Content Strategy: Built a content mix of short Reels, quote posts, and educational captions designed to spark conversation and build community. Video Creation: Edited and optimized talking-head and b-roll style clips for Instagram and TikTok, focusing on pacing, clarity, and storytelling flow. Caption Writing: Crafted on-brand, emotionally engaging captions that encouraged saves, shares, and discussion rather than surface-level engagement. Visual Consistency: Created static graphics and post templates that matched the brand’s color palette, typography, and energetic-yet-elegant tone. Scheduling & Optimization: Maintained a consistent posting rhythm, tracking engagement patterns and refining based on top-performing content.

Built a polished, cohesive social feed that reflected the heart of Your Vibrant 60s—warm, motivating, and visually aligned with the brand’s mission. Featured below is a selection of my favorite videos and posts produced for the account.