Toast to Coffee Digital Marketing Strategy

The goal for Toast to Coffee was to create a cohesive digital experience that aligned with the brand’s mission of fueling hope and support for healthcare heroes. The strategy combined storytelling, functionality, and emotional connection to turn visitors into loyal customers.

We centered the site around the brand’s social impact—highlighting that every purchase supports frontline healthcare workers. The messaging, color palette, and visuals were designed to evoke warmth, trust, and gratitude, reinforcing the company’s purpose-driven identity.

Drive direct sales through a clean, mobile-optimized eCommerce experience.

Communicate the brand’s mission quickly through visuals and concise messaging.

Encourage repeat purchases and engagement through email signups and loyalty incentives.

Create an adaptable foundation for future campaigns and product expansions.

The design incorporated soft neutrals, red accents from the brand logo, and high-quality lifestyle imagery to showcase the coffee’s authenticity. Navigation was simplified to reduce friction, while key CTAs (“Shop Now,” “Learn More”) were strategically placed above the fold and within scroll sections to guide conversion.

Top of Funnel: SEO optimization for coffee-related keywords and mission-driven search terms.

Middle of Funnel: Story-based email campaigns and Instagram Reels featuring coffee moments and healthcare hero stories.

Bottom of Funnel: Retargeting ads, reviews, and user-generated content driving emotional reinforcement at purchase stage.

The final build successfully merged eCommerce and cause marketing—creating a seamless, purpose-led customer journey. The refreshed brand presence now stands as both a coffee company and a movement built around gratitude and community.