Crazy Craving: Reinventing Sweet Celebrations

Ana Varona

Brand Designer
Graphic Designer
Creative Design
Adobe Illustrator
Adobe Photoshop

ABOUT THE BRAND:

"Crazy Craving" is a distinctive and vibrant brand dedicated to delivering sweetness and joy through their dessert and candy carts specially designed for parties. The brand identity encapsulates a sense of minimalism, fun, and a childlike appeal that truly defines the brand's core values.
The "Crazy Craving" brand identity perfectly marries minimalist design principles with an energetic and playful aesthetic to appeal to both the young and young-at-heart. At its core, this design is in black and white, allowing it to seamlessly fit into any event while still remaining unique and instantly recognizable.
Logo Application: Cups
Logo Application: Cups
Each element of the 'Crazy Craving' visual identity has been thoughtfully designed to ensure consistency across all platforms. From the business cards to the website, from the social media images to the staff's uniforms, every single touchpoint communicates the same story: an invitation to indulge in the whimsical and delightful world of 'Crazy Craving'
Logo Application: Staff Shirts
Logo Application: Staff Shirts
Logo application: Business cards
Logo application: Business cards
More cups!
More cups!
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