Ciclica: Cultivating Sustainability with Creative Direction

Ciclíca stands out as a beacon of change in Mexico, making significant strides in combating pollution through the powerful blend of culture and sustainable education. From organizing community-driven reforestation projects to establishing community gardens and initiating clean-up campaigns, Ciclíca is reshaping the nation's relationship with the environment.

As the driving creative force behind this transformative initiative:

Business Line Image Redesign: I reimagined Ciclíca's business lines, breathing fresh life into them with a contemporary and resonating visual identity that mirrors their mission.

Web Design: The Ciclíca website was crafted not only as a platform to inform but to inspire. The modern, intuitive interface invites visitors to learn more about Ciclíca's initiatives and how they can get involved.

Social Media Strategy & Design: In the digital age, presence is paramount. I formulated and executed a cohesive social media strategy for Ciclíca, ensuring consistency in message and design across platforms, ultimately amplifying their reach and impact.

Promotional Illustrations: To further entice and educate the public, I created captivating illustrations for promotional materials, merging artistry with Ciclíca's core message. These pieces serve not just as promotional tools, but as conversation starters, making environmental awareness more accessible and engaging.

In aligning with Ciclíca's mission, my creative direction aimed to do more than just design—it sought to make a difference, ensuring that every visual element echoed the profound significance of sustainable living.