The power of UGC

Overview 🔎

Sprii Beauty had already established a brand identity and color palette. A small following but HUGE potential. Together we established a giveaway and searched for influencers that fit the brand's persona. Generating authentic UGC to improve organic reach and impression.

Problem & Solution 🤝

Small Following, little reach, and no fan base. With independant's help, identified brand persona and hired outside influencers to collaborate with.

Goals/Requirements: • Improve content and reach with daily posts and engagement • Find Influencer with authentic voice to improve brand credibility and reach

Process 🛣

Analyzed current strategy and created an updated content and posting schedule to optimize for Instagram.

Created daily content, and organized a contest to rev up interest and engagement.

Researched potential influencers that matched brand audience and desired reach.

Collected authentic UGC content to implement in strategy, grow following and improve organic performance

Results 🎁

In the past 30 days we have reached 1777% more accounts than the previous month!

Name Sprii Beauty Founder