UX/UI Design + Framer Development | SaaS Platform | Client Project

I created and built the Fintrix Landing Page and dashboard interface in its entirety, taking a complex crypto SaaS product and making it accessible and understandable. The idea was straightforward but ambitious: to minimize the noise in crypto finance and provide a smooth product experience that establishes trust at first sight.

I began by studying the available tools such as Zapper, Zerion, and CoinStats, and then proceeded to read crypto-related discussions on Reddit and Discord. Out of the mess, three major personas were identified, namely The Newbie, The Power User, and The Tax-Focused Trader. These influenced all the decisions in the product journey.

In Figma, I organized the site in a way that makes it feel like a conversation. The first scroll gives the user an overview of the value prop of Fintrix, the wallet integrations that are familiar to them, and the main features of the product in a step-by-step, logical order. The design was dark with bold highlights to be modern and trustworthy.

Framer was the perfect solution to creating a lightweight, animated, CMS-driven experience. I added scroll-based animations, sticky pricing toggles, mobile navigation interactions, and Mailchimp integration, all of which are optimized to perform. All the elements were designed to be quick, responsive, and smooth on all devices.

Streamlined Crypto UX: The new location simplifies complicated financial processes, such as tax tracking and wallet aggregation, to make them feel easy and approachable to users of all levels.

Persona-Driven Layouts: By creating a flow based on real user types, the flow will resonate with real pain points, and Fintrix will be able to turn curiosity into confidence.

Launch-Ready & Lightweight: We delivered the site in less than 3 weeks. It was applied to the beta launch of Fintrix, was featured in two Web3 newsletters, and increased user trust metrics by 18 percent in early surveys.