As the creative lead behind Luxe by Hugh Rice, we undertook the challenge of establishing this fashion-forward extension within the esteemed Hugh Rice family. Luxe, a curated collection featuring globally renowned jewellery and accessory brands such as Pandora, Thomas Sabo, Hugo Boss, and Gucci, required an exceptional creative touch to stand out in the competitive fashion jewellery landscape.

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During the launch phase of Luxe, our team played a pivotal role in transforming the brand's creative expression. We took the presentation from a basic, flat concept to a dynamic, vibrant, and contemporary visual experience. This comprehensive evolution was not just a visual upgrade but a strategic move to align Luxe with the aspirations of its fashion-savvy clientele.

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Our involvement extended beyond the digital realm, reaching into the physical space of Luxe's in-store environment. We crafted compelling in-store advertising assets that seamlessly integrated with the luxurious surroundings. Eye-catching window displays were designed to captivate passersby and draw them into the world of Luxe. Furthermore, engaging digital display advertising was strategically placed to extend the brand's reach beyond the confines of the physical store, reinforcing Luxe's presence in the digital landscape.

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In summary, our art direction and awareness campaign for Luxe by Hugh Rice went beyond aesthetics, establishing a visual narrative that resonates with the fashion-forward audience and positions Luxe as a trendsetting destination for exquisite jewellery and accessories.