Email marketing success for a regional Garden Centre

Glass Creative, working with Redfish Group, has spearheaded the development and execution of an impactful customer rewards program for Fakenham Garden Centre. This innovative initiative is primarily facilitated through a cutting-edge digital rewards card app, designed to enhance the overall shopping experience for customers.

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At the heart of this ongoing campaign is the strategic deployment of email marketing. The team orchestrates up to 5 newsletters per month, meticulously crafted to keep both loyal patrons and potential customers abreast of the latest offerings, promotions, and exclusive deals available both in-store and through the convenience of the app.

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These newsletters serve as a dynamic channel through which Fakenham Garden Centre communicates directly with its audience. Whether it's unveiling seasonal discounts, showcasing new arrivals, or promoting special events, Glass Creative ensures that each email is a compelling invitation to explore the diverse array of products and services available at the garden centre.

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Through strategic email marketing, the team strives to create an engaging narrative that not only informs but captivates, fostering a sense of anticipation and excitement among the audience. The ultimate goal is to establish and strengthen the Garden Centre's relationship with its clientele, building brand loyalty and driving footfall to the physical store as well as encouraging app engagement.