Email marketing growth for Browns Department Stores
Mike Wright
Playing a pivotal part in their marketing strategy, we collaborated with Browns of York, a prestigious department store with a legacy spanning over 130 years. Over several years, our team, working with Redfish Group, played a crucial role in producing bi-weekly marketing emails, social media assets, and product-specific landing pages. Our primary focus was on promoting in-store events, sales, and exclusive brand collaborations.
Catering to the discerning tastes of Browns' clientele, we delved into the sophisticated realms of luxury marketing. Our strategic approach aimed at creating a seamless online and in-store experience, ensuring that each touchpoint reflected the brand's commitment to elegance and exclusivity. This comprehensive strategy resulted in consistently positive year-on-year online engagement. Most notably, it contributed to a significant boost in revenue across the entire Browns family of stores.
Our success with Browns Department Stores highlights our ability to navigate the unique challenges of luxury retail marketing and create campaigns that resonate with an upscale audience.
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Posted Feb 6, 2024
Providing a pivotal role in the marketing strategy for Browns Department Stores leading to year-on-year growth.
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