Email marketing growth for Browns Department Stores

Playing a pivotal part in their marketing strategy, we collaborated with Browns of York, a prestigious department store with a legacy spanning over 130 years. Over several years, our team, working with Redfish Group, played a crucial role in producing bi-weekly marketing emails, social media assets, and product-specific landing pages. Our primary focus was on promoting in-store events, sales, and exclusive brand collaborations.

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Catering to the discerning tastes of Browns' clientele, we delved into the sophisticated realms of luxury marketing. Our strategic approach aimed at creating a seamless online and in-store experience, ensuring that each touchpoint reflected the brand's commitment to elegance and exclusivity. This comprehensive strategy resulted in consistently positive year-on-year online engagement. Most notably, it contributed to a significant boost in revenue across the entire Browns family of stores.

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Our success with Browns Department Stores highlights our ability to navigate the unique challenges of luxury retail marketing and create campaigns that resonate with an upscale audience.