Hi, I’m Kartik Soni, and this project was part of the 24-hour Design-a-thon at IIT BHU VARANASI, where teams were challenged to rebrand a well-known brand. We were given three options—Nykaa, along with two other brands—and had to transform their visual identity by merging them with a product category: Speakers, Chocolate, or Clothing.

I chose to merge Nykaa with speakers, and along with my team, we reimagined the brand’s identity within the given timeframe. After an intense 24 hours of strategy, design, and execution, our rebranding concept was recognised, and We secured the third place (runner-up) in the competition! 🎉

Here’s the final result What Iff NYKAA was...! 🚀