Border Monster (Rebrand)
Daniel Muller
EN Border Monster is an esports organization focused on Valorant, based in Tijuana and founded 4 years ago, with the aim of propelling gamers towards professionalism and encouraging the establishment of new clubs.
The main idea was to completely redesign the entire brand from scratch, building on entirely new foundations while maintaining the essence of the 'Border Monsters', but now expanding it to an international level.
ES Border Monster es una organización de deportes electrónicos enfocada en Valorant, con sede en Tijuana y fundada hace 4 años, con el objetivo de impulsar a los jugadores a profesionalizarse e incentivar la creación de nuevos clubes.
La idea principal era rediseñar por completo toda la marca, partiendo desde bases totalmente nuevas, manteniendo la esencia de los 'Monstruos Fronterizos', pero llevándola ahora a un ámbito internacional.
EN I developed a new minimalist identity that represents Strength, control, and, above all, sets Border Monster apart from other competing organizations. Colors like red combined with the Nuclear Green tone create a balanced look, and together with a sober and legible typography in all situations, complete the set.
ES Desarrollé una nueva identidad minimalista que representa Fuerza, Control y, sobre todo, distingue a Border Monster del resto de las organizaciones competidoras. Los colores rojo combinados con la tonalidad Nuclear Green logran un equilibrio, y junto con una tipografía sobria y legible en todas las situaciones, completan el conjunto.
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Posted May 13, 2026
Border Monster is an esports organization focused on Valorant, based in Tijuana and founded 4 years ago, with the aim of propelling gamers towards professionalism and encouraging the establishment of new clubs. The main idea was to completely redesign the entire brand from scratch, building on entirely new foundations while maintaining the essence of the 'Border Monsters', but now expanding it to an international level.
