I joined the Genesis project in early 2023 to contribute UX deliverables with a team under very tight timeline. I created wireframes for complex experiences, such as the inventory section of the site (below), as well as standard content and campaign pages.
INVENTORY
I developed these inventory wires for both new vehicles and certified, pre-owned inventory. I designed them to be fully scalable across desktop and mobile and to include complex filtering functionality, which could be accessed via either mode, too.
Additionally, I developed an idea to flip these cards to reveal additional information on the other side where helpful. I also designed a series of modules, which could appear interstitially within this experience to promote special offers and events, as well as other relevant content.
NEWS & EVENTS
Additionally, I redesigned the existing Events landing page for Genesis to create a much more robust News & Events landing page, which could feature news content from the company’s external media site, as well as curated social media content.
Below you see my wireframes for both desktop and mobile, as well as our designer’s early exploration for how this new page could appear.
