Rebranding a Stationery Store

A complete overhaul of an old logo, as well as a new website was the aim of the game here

Back in 2019, my in-laws decided it was time to add a second store to their stationery store business. With this, there was the idea to improve their logo and try to get them online with a Shopify store.

Part of this ongoing project that I have enjoyed is that it is a total change from the regular UX/UI work I am normally doing on a day-to-day basis. Being able to go back to my graphic design roots has been fun and fulfilling at the same time.

I have always loved doing logo design. There are so many complex sides to logo design like it needs to be timeless, work well both small and large, and be in full color or black and white.

I also tried to ensure that the logo would have its own logomark (A logomark is a purely graphical identifying brand mark), this is where the idea for the pencil came in.

Being a storefront that sells stationery both online and in-store, a helpful way to show who is store staff vs regular customers is to create custom-branded polo shirts.

You can see here how well the logo worked on the embroidered shirts.

On top of the logo design, I have helped out when I can with doing some leaflet and poster designs.

Due to the nature of the business, the fun and funky side of things was nice to add. It made for some more interesting leaflet designs than previously experienced.