Poker and Lifestyle Coach Personal Brand Website
Brook Slagle
Web Designer
Framer Developer
Framer Designer
Figma
Framer
Zapier
From ‘Ugly’ to Unstoppable: How We Transformed Poker with Presence into a Winning Brand Website
Business: Poker coaching and lifestyle program by Jason Su
Type of Project: Website redesign and development
Tools Used: Framer (development), Figma (design collaboration)
Live Website: https://www.pokerwithpresence.com
Overview
Jason Su’s Poker with Presence focuses on helping top poker players improve their strategy and cultivate presence for both professional success and personal balance. However, his previous website—built in Squarespace—was detracting from his brand, described by Jason as “one of the ugliest websites.”
The goal was clear: create a beautiful, modern, and functional website to elevate his online presence and align it with his coaching philosophy. Collaborating with another designer who provided initial designs in Figma, I refined and developed the final website in Framer, ensuring both aesthetic and functional excellence.
The Goal
Transform Jason’s outdated Squarespace site into a visually appealing and user-friendly platform that:
• Reinforces his professional brand and credibility.
• Makes content and client testimonials easy to manage with Framer’s CMS.
• Creates an exceptional user experience for potential clients exploring his program.
Challenges
1. Brand Mismatch: Jason’s old website did not align with the professional, high-value image of his coaching program.
2. Complex CMS Transition: Importing the old blog into Framer was impractical due to cost and complexity. We shifted focus to using Framer CMS for managing client testimonials efficiently.
3. Collaborative Workflow: Balancing time zone differences with Jason and working closely with the designer required streamlined asynchronous communication.
The Process
1. Design Collaboration and Refinement
The designer delivered Figma files that served as the project’s foundation. I worked to refine the designs, optimizing for web performance and ensuring seamless development in Framer.
Initial Figma Designs
2. Development in Framer
Using Framer, I brought the refined designs to life, incorporating clean animations, responsive layouts, and an intuitive user experience.
Animations and interactions
3. CMS Optimization
Instead of migrating the outdated blog, we utilized Framer CMS to manage testimonials—a critical touchpoint for Jason’s audience. This solution provided flexibility and ease of management.
Framer CMS for testimonials
4. Seamless Communication
To address time zone challenges, I established clear asynchronous workflows with Jason and the designer. Regular updates ensured the project progressed smoothly without unnecessary delays.
Discod Chat for communication
The Solution
The new Poker with Presence website is a modern, high-performing platform that reflects Jason’s brand vision and coaching philosophy. Key features include:
• A visually stunning design that reinforces trust and professionalism.
• A testimonial management system powered by Framer CMS, enabling Jason to update client feedback easily.
• Optimized responsiveness for all devices, ensuring a seamless user experience.
Walkthrough video
The Result
Jason’s new website is a significant upgrade that aligns with his brand’s mission and audience expectations. His coaching program is now represented by a polished, professional platform that reflects its value.
Before
After
Client Testimonial:
Brook is top of class. He knows design, can execute on a vision, and doesn't stop until everything is exactly how it needs to be. If you want someothing done right and done well, let him take care of it while you sit back and relax.
— Jason Su, Founder of Poker with Presence
Reflection
This project was a testament to the power of collaboration and technical problem-solving. By pairing thoughtful design refinement with advanced Framer development, we transformed Jason’s online presence into a website that fuels his mission and inspires trust in his audience.
Visit the Site
