Optimisation of Sales Pipeline Omnipresent
Mubashar Iqbal
Identified a need to improve efficiencies within SDR's Books of Business to quickly and effectively identify customer intent.
Identified TAM and created a broad ring around targeted customers for a specific product.
worked with Marketing and Sales to ascertain common themes and trends to help quantify common triggers to show intent to purchase.
Used an Enrichment tool to help gather data
Implemented a series of new criteria's and scoring mechanisms to automatically score all accounts based on activities and company research
SDRs now had a quick identifier that scored accounts 1-5* and could pursue greater quality customers.
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Posted May 16, 2024
Mubashar had optimized the end-to-end management and operational efficiency of the sales pipeline, markedly boosting conversion rates.
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