E-commerce Analytics Overhaul for Shopify
Mubashar Iqbal
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Posted May 30, 2024
Mubashar had conducted an extensive analysis and revamp of Shopify's analytics systems, leading to enhanced data-driven decision-making processes.
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Clients
Shopify
Shopify Plus
Defined KPI's to establish true growth and where business should grow towards.
Understand the backend calculations to understand triggers to determine measurements of success.
Built out alignment across the business and implemented a new dashboard from raw data into Tableau dashboard.