In this project, I collaborated with a fitness influencer to launch her own whey protein powder product across the Balkan region. As the project manager, I orchestrated targeted marketing campaigns and partnerships with local distributors to ensure widespread availability and success. Leveraging the influencer's reach and credibility, we generated significant buzz and positioned the product as a trusted brand within the regional fitness community. This project showcased my ability to drive successful product launches in diverse markets through strategic planning and effective influencer marketing.