I'm a big fan of embracing the skin I'm in. Products lines like The Ordinary help remind us that taking care of what's underneath is what's most important. It's time more of us celebrated what makes us unique, because there's nothing Ordinary about us.
That is a creative angle I would recommend to The Ordinary if I were selected to create a commercial featuring their product. This type of UGC project can also expand into commercial shoots, talent and influencer management as I am well versed in both. When I am creating content I think about the bigger picture and how I can help the brand breakthrough to their next level.
Let's explore working together!
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