The purpose for this project was to create a Black Friday offer launch email, a Christmas season email and a new collection introduction email for a fine jewellery brand: https://linashatara.com/

The Black Friday email featured a 15% off discount with a clear call to action in order to maximise conversion. The email showcased high quality imagery of the jewellery paired with informative product descriptions and links to key product pages and categories.

The Christmas Season email explored the emotional connection between gift giving and one of a kind precious jewellery to create an urge to purchase for the customer. The email was focused on highlighting the brand's one of a kind range and how the pieces make a truly sentimental gift for a loved one.

https://linashatara.com/collections/one-of-a-kind

The final email was designed to introduce the Flora Collection which was a new addition to the product range: https://linashatara.com/collections/flora

The theme of the email focused on the nature-inspired design behind the pieces and showing imagery of the pieces being worn to inspire the customer to purchase the collection.