Define the Visual Elements
Choose a Color Palette: Select colors that align with the mood and goals of the project. Tools like Adobe Color or Coolors can help in creating harmonious color schemes.
Select Typography: Pick fonts that reflect the brand's personality or project tone. Remember to balance readability with aesthetics.
Decide on Imagery Style: Determine if you’ll use illustrations, photography, icons, or a combination. The style should be cohesive with the overall look and feel you’re going for.
