Outbranding Promos

The Objective: My mission was clear: to craft captivating B2B content tailored for promotional products across key platforms such as LinkedIn and Meta products, while upholding brand identity and maximizing SEO potential. My ultimate aim was to drive growth in audience reach and engagement, thereby significantly boosting the visibility and digital presence of our branding.

The Approach: It was my goal to heighten visibility and engagement across the digital landscape. Leveraging a variety of social media platforms including TikTok, YouTube, Meta, and LinkedIn, I worked strategically to amplify our brand's presence. With meticulous planning, I established a weekly content schedule comprising three product-focused posts alongside two entertaining pieces related to swag items. Furthermore, recognizing the power of visual storytelling, I collaborated with the CEO to produce impactful videos aimed at expanding our reach on YouTube and Instagram. Through diligent research into keywords and audience preferences, I cultivated engagement across channels, ensuring our content resonated with our target demographic. Additionally, I delved into comprehensive research of the B2B promotional products industry, equipping myself with invaluable insights to further refine our strategies.

The Outcome: My efforts culminated in remarkable success. By implementing and executing tailored social media content strategies, I achieved a staggering 30.1% increase in page visits and an impressive 18% rise in engagement metrics across Meta (Instagram, Facebook), LinkedIn, and YouTube. These results underscore the efficacy of my approach in not only elevating audience engagement but also in fortifying our brand's digital footprint within the competitive realm of B2B promotional products.