Driving eCommerce Sales with Paid Media During Holidays

A prominent eCommerce brand specializing in pet health technology aimed to boost its conversion rates during two critical holiday weekends: Memorial Day and July 4th. These strategic promotional periods were essential for the client to recover from lower-than-expected sales in the first and second quarters of the year. To entice customers, the client offered significant discounts: a $50 discount on all products during the Memorial Day sale and 20% off during the July 4th weekend, using promo codes that needed to be effectively circulated through paid media advertisements.

Facing the challenge of maximizing sales within these short promotional windows, the client turned to Well-Oiled Marketing, their longstanding partner, for a robust and strategic marketing campaign. Our task was to develop and execute a plan that would not only drive immediate sales but also enhance long-term customer engagement and brand loyalty. By leveraging our expertise in paid media, data analytics, and targeted advertising, we aimed to deliver impressive results and help the client achieve their sales targets.To maximize the client’s holiday sales performance, we devised a comprehensive and strategic approach that combined precise targeting, tailored content, and continuous optimization. Our goal was to create a resonant and impactful campaign that would engage both new and returning customers, driving higher conversion rates and reducing costs. Here’s how we did it:

Channel Mix: Utilizing Google Search, Display, Meta Ads, and LinkedIn Ads to reach new and existing customers

Targeting: Segmented ads based on audience status, ensuring tailored messages for new and returning customers to enhance relevance and drive conversions.

Content Strategy: Developed holiday-themed ads focusing on the specific promotions and customer experiences during the Memorial Day and July 4th weekends.

Optimizations: Conducted ongoing analysis and adjustments to ad copy, imagery, and budget allocation based on real-time performance data.

Spend Cadence: Evaluated and optimized spend timing to maximize impact during the brief promotional windows.