Overview Navara is an exclusive yacht club built for modern explorers and sea enthusiasts who value elegance, community, and the spirit of discovery. The club offers members a refined maritime experience where luxury, adventure, and belonging meet on open waters.

Challenge The goal was to build a brand identity that communicates sophistication and exclusivity while remaining approachable to exclusive boat lovers and modern travelers. The brand needed a strong presence that reflects its premium experience and connection to nature.

Solution We developed a minimal and timeless identity system inspired by the calm flow of water and maritime navigation. The logo combines fluid lines and geometric precision, symbolizing guidance, freedom, and exploration. The color palette draws from oceanic tones deep blue, sand beige, and white to convey tranquility and class.

Brand Naming

Logo Design (Icon + Wordmark)

Color Palette & Typography

Symbol System

Application on Merchandise & Boat Signage

Outcome The final identity positioned Navara as a refined yet adventurous brand in the marine tourism space, evoking trust, calm, and prestige among its clientele.