Jeff Ellis is a Grammy-winning engineer and mix engineer whose credits include Frank Ocean (Channel Orange, Blonde) and top cartists such as Doja Cat, Joji, Kali Uchis, The Neighbourhood, and many more.

He had built serious reputation and momentum in the music industry, and had created a course on Thinkific. But:

His site was underwhelming, the native Thinkific page builder felt limiting, uninspired, and bland.

He wanted something bold, memorable, and reflective of his unique vibe.

He explored Replo as a potential solution.

He wanted full automation — so that when someone purchases on Shopify, they’re instantly enrolled in his course, with no manual steps or headaches.

• Figma — For full visual direction, moodboards, and retro aesthetics (neon accents, playful illustration, kinetic typography). • AI-Generated Avatars & Illustrations — To craft creative, stylized images of the artists Jeff has worked with (exaggerated, stylized portraits) to give the site visual personality. • Replo (No-Code Builder) — To build the full frontend — pages, custom layouts, animations, responsive behavior, etc. • Shopify — To handle the purchase flows, cart, payment, product management. • Custom Automation / Integrations — To bridge Shopify purchases to Thinkific enrollment (via custom Webhooks, API calls, or middleware). • Client Collaboration & Iteration — Weekly feedback cycles with Jeff to ensure the site felt authentic to his voice and his audience.

3× Return on Ad Spend right away — Jeff now runs paid campaigns directly to this new site, with strong performance.

Zero manual enrollment overhead — purchases flow through Shopify and the user is auto-enrolled in Thinkific, saving time and eliminating friction.

The site genuinely feels like Jeff, not a templated course page. It carries credibility, artistry, and brand personality.

It opened up future flexibility: Jeff can launch new offers, tiers, bundles, with custom layouts, without being held back by Thinkific’s builder constraints.