Silex is a Swiss legal AI used by 800+ law firms and legal teams. Together with Aperture Capital, I moved their website from Framer to Webflow, covering 107 pages and 2,230 CMS items in French, English, German and Italian.

Client: Silex

Timeline: Jun 11, 2026 - Jul 31, 2026 (7 weeks)

Stack: Framer → Webflow, HubSpot, GTM, CookieYes

Scope: Migration · CMS architecture · Localization (FR/EN/DE/IT) · SEO · Tracking

A live site in 4 languages, with years of rankings and active ad spend, had to move platforms without breaking a single thing.

10 Framer collections (about 700 items), with translations not linked

578 live URLs that had to keep their Google rankings

0 ad data reaching HubSpot

Marketing couldn’t launch a campaign without a developer

4 languages to move with no SEO loss

The goal was a site that’s logical to navigate, easy to edit, and quick to launch new pages on, with a developer needed only for genuinely new features.

Pages are assembled from ready-made components, and every CMS field has clear instructions. Repetitive things like SEO titles, empty blocks and webinar recordings take care of themselves. Launching a page is now a marketing task, not a dev ticket.

60+ components, organized so the team always knows what to use

8 button styles from 1 component, reused 170x

13 CMS collections, each with its own template and SEO fields

6 variable collections that control the whole design

4 languages, 1 structure

1 form ID connects a HubSpot form to any webinar

Auto-switch from registration to recording after the event

Video chapters generated from the YouTube API

Schema generated on every template automatically

Dates translated into 4 languages automatically

SEO titles and empty blocks handled automatically

Before launch we audited every old URL in all 4 languages:

578 indexed URLs audited

495 (86%) kept the exact same address

83 redirected with 301s to their new pages

0 broken links at launch

Faster to launch. Smarter by default. Ready to scale.

Silex’s team now publishes blog posts, podcasts and webinars in 4 languages on its own, without waiting on a developer. The migration went live with zero broken links, and the website finally works the way the team does.

https://silex.legal/en