Branding for High Spirits
Vanesa Uceda
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Posted Feb 28, 2024
Brand for new Springfield clothing brand. They provided the name and basic logo: High Spirits. I was part of the development of the full identity
Spanish clothing brand Springfield needed a brand identity for their new clothing brand, of which they only had the name and logo: High Spirits.
I mainly worked on the visual identity and the consolidation of the brand manual as part of the creative agency’s team. Together we shaped the whole brand for its launch
Agency: Onceuno
Problems and needs
They had a basic logo and needed some adaptations and a full visual identity around it.The brand had three clothing styles aimed at slightly different target audiences. They needed some way to differentiate them
They also wanted explorations on brand collaterals for future reference for their internal design team
Basic logo, provided by the client
Solution
Different logo variations, both with and without claim
A color scheme with two main colors and three accents, one for each “spirit”
Set of graphic assets such as arrows and icons for them to use in their marketing materials
Detailed brand manual, including web, app, corporate, and packaging design proposals as reference
Some logo variations
Standalone claim variations
Visual Identity
Fonts and colours
Some visual resources
Brand manual
E-commerce packaging: final designs and proposals
Brand style explorations for future reference
Business cards
Printed collaterals
Offline ads
Wrapping paper
Web design
Social media banners
Newsletter
Launch campaign
Social media content
