Spanish clothing brand Springfield needed a brand identity for their new clothing brand, of which they only had the name and logo: High Spirits.

I mainly worked on the visual identity and the consolidation of the brand manual as part of the creative agency’s team. Together we shaped the whole brand for its launch

They had a basic logo and needed some adaptations and a full visual identity around it.The brand had three clothing styles aimed at slightly different target audiences. They needed some way to differentiate them

They also wanted explorations on brand collaterals for future reference for their internal design team

Different logo variations, both with and without claim

A color scheme with two main colors and three accents, one for each “spirit”

Set of graphic assets such as arrows and icons for them to use in their marketing materials

Detailed brand manual, including web, app, corporate, and packaging design proposals as reference

Social media content