This project was an AMAZING one. I interviewed more than 20 potential users to understand their pain points and come up with ideas to solve the challenges encountered with logistics services around them. My design process was not limited to drawing an empathy map, user personas, brainstorming notes, idea prioritization matrices, wireframes and prototypes.

Every successful product starts with conducting detailed research; could be market or user research or both. The key UX phases implemented in this project are briefly illustrated!

This important tool was designed to paint a picture of the potential users to undestand how they think, feel and act with similar products. Drawing an empathy map helped me step in the shoes of the potential users to infer improvement points to design a user-centric logistics mobile application.

An important design thinking process I implemented to generate ideas to solve clearly design problems.

The overall feel of this product was amazing, learning and adapting design principles to solve user needs

10 - 15 days