Stakeholder Interview Summary
Project – Artis Energy Website Redesign
User Role – Decision maker
Objective – Improve website UI/UX, SEO, and content structure
Business Goal – Increase leads generated via website
Target Audience:
Age Group – 25+
Location – Connecticut
Company Size – Building is >4,000 sq ft
Industry – Manufacturing, Industrial, Food, Education, Commercial
Education – All
Profession – Business owners
Website Before
the website before we redesigned it
Problems: Poor UI, SEO, & Content
The existing website’s user interface was outdated and lacked content structure. The website’s poor SEO performance was another driving factor as to why there weren’t many visitors, let alone lead conversions.
Some key issues:
Outdated UI
Poor SEO Performance
Inconsistent spacing & font usage
Not optimized for responsive design
Low accessibility score
Low lead conversions
User Persona
an example of our client's client
Information Architecture (draft, version 1)
the sitemap shown above helps set the website's foundation
Low & High Fidelity Wireframes
mockups created in Figma
Style Guide
Colors
Typography
Grid Systems
Spacing
Website Design
the final designs approved by client before development
Results
The client and team were thrilled with the new website design. The improved aesthetics and content structure builds trust and authority in the space while informing new visitors about the utility programs available to them. Visitors can now find what they’re looking for with ease through the intuitive navigation. Most importantly, the improvements made to the website (and SEO) has helped Artis Energy attract more business online.
Key issues solved:
Improvement to UI/UX
SEO Performance (improved score & ranking)
Consistent use of spacing, fonts, & structure
Fully optimized for responsive design
Website accessibility improved (WCAG guidelines)
Increase in lead conversions
Check it out!
You can visit the live site here artisenergysolutions.com
screenshot of the live Artis Energy website
1 like · 24 views · May 20, 2024
I helped a sustainability company increase their website leads and conversion rates with a new website. We also focused on SEO to help rank organically.
