Stakeholder Interview Summary

Project – Artis Energy Website Redesign

User Role – Decision maker

Objective – Improve website UI/UX, SEO, and content structure

Business Goal – Increase leads generated via website

Age Group – 25+

Location – Connecticut

Company Size – Building is >4,000 sq ft

Industry – Manufacturing, Industrial, Food, Education, Commercial

Education – All

Profession – Business owners

The existing website’s user interface was outdated and lacked content structure. The website’s poor SEO performance was another driving factor as to why there weren’t many visitors, let alone lead conversions.

Outdated UI

Poor SEO Performance

Inconsistent spacing & font usage

Not optimized for responsive design

Low accessibility score

Low lead conversions

The client and team were thrilled with the new website design. The improved aesthetics and content structure builds trust and authority in the space while informing new visitors about the utility programs available to them. Visitors can now find what they’re looking for with ease through the intuitive navigation. Most importantly, the improvements made to the website (and SEO) has helped Artis Energy attract more business online.

Improvement to UI/UX

SEO Performance (improved score & ranking)

Consistent use of spacing, fonts, & structure

Fully optimized for responsive design

Website accessibility improved (WCAG guidelines)

Increase in lead conversions

You can visit the live site here artisenergysolutions.com