We brainstormed different concepts to inspire the direction for the logo and branding. During the discovery call, we went over website concepts for inspiration along with keywords and phrases that the client wanted her brand to represent.

Keywords that resonated with the client's vision:

-> modern

-> boutique

-> elegant

-> professional

-> tranquil

The client wanted to incorporate a mindful healing concept into the brand. She really liked the lotus and wanted that to be a part of the brand. Additional keywords such as calmness, relaxation, mindful, and non-invasive were mentioned, so we added in a meditation pose. Would have loved to see the full lotus pose complement the lotus flower, but the burmese position isn't all that bad 😃

Further iterations to narrow down color + font type, annnnd voila 🤌🏼

We explored quite a few colors and vibes. This was done through mood boards and color palettes to get an idea of the overall feel of the brand. At this point in the project, we discussed images and colors that were intentional (syringes vs no syringes, all white vs incorporate pink).

Exploring elegant and modern fonts to match the requested branding. Premium font pairings were not explored.

Now that we've identified the logo and vibes, it's time to put it all together. This phase of the project is where magic happens, both in Figma and Webflow.

I typically like to start with a sitemap, but the client and I came up with a strong content plan during one of our calls, so here we are.

Once the low-fidelity wireframes were approved, we jumped in and started exploring a few design concepts.

My favorite part of the process - developing in Webflow. This is where the approved wireframes are transformed into living, breathing pixels. Once developed, we did some testing (QA) before publishing.

You can visit the live site here laglowboutique.com