SS | Perfume branding | Logotype | Brand Identity

Serenity Sands is an exclusive oriental perfume store offering a collection of alluring fragrances inspired by the enchanting landscapes and cultural richness of the Orient. The brand identity radiates elegance, calm and a sense of timelessness. The design approach combines modern aesthetics with traditional oriental elements, creating an exciting and sophisticated brand presence. 

The color palette is represented by soft beige and warm terracotta, while accents of deep blue and sky blue add depth and sophistication. The primary colors were taken from the natural desert landscape with warm earth tones such as sandy beige and terra cotta. The colors of the sky are also used, daytime - blue, and night - deep blue.

I use elegant and flowing fonts like 'Windsong' for the brand name and headings, creating a luxurious and sophisticated feel. A modern and elegant sans-serif font like "Montserrat" will be used for the body text. For additional text, a clean and minimalist font without serrations is used, which complements the main font with its simplicity and readability.

DESIGNER: VIKTORIIA BONDARENKO

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